Erik Florida, Front-end Developer

My many years of experience as a one-man-show has taught me to adapt and develop a very wide range of skills. Working in teams has also taught me how to integrate with a team and balance each others strengths and weaknesses.

Wolters Kluwer Advertising Center

Branding, Responsive Web Design

Advertising platform for over 300 professional journals...

Ophthalmology Management

Branding, Hybrid Mobile App Development

Ad-driven medical publication creating a mobile presence...

LWW Product Implementation

Branding, Responsive Web Design

Umbraco CMS-based product tutorial website...

UX design is a team sport. Success requires support from a broad range of steak-holders, which often means evangelizing the value behind the steps towards a finished product.

PTSD Nursing Toolkit

Hybrid Mobile App Development

A nurse training website converted to a mobile app...

PentaVision Media

Responsive Website Design

A group of eye care professional magazines...

Design is about creativity with constraints. The user and medium of deliver provide context to improve the success rate of a given design.

LWW Journals - Checkout

Responsive Website Re-design

Medical journal subscription checkout process...

LWW Nursing Advisor

Web/Mobile/Tablet Unified Design, Icon Design

Nurse training and reference assistant...

Learn Real Estate Technology

Branding, Icon Design

A screencast-driven educational website for real estate agents...

I design purpose-driven interfaces and interactions to provide a path of least resistance to both user and business goals. I design user experiences, but the user creates their own.

LWW Orientation Advisor

New Product Prototype

Mid-fidelity functional prototype for product development...

Mobile BAS

JQuery Mobile Webview App

Mobile access to key building control data...

Solar Energy Monitoring System

Adobe Flash, Animation, Icon design

An informational and educational display of live solar energy data...

Understanding how to merge user expectations with business goals is central to being a successful UX designer.

Building Automation UI

UI Design, 3D Image Design

Commercial building automation control systems...

Various Email Newsletters

Design, Email client testing, HTML/CSS

Designing emails to be cross-client compatible and targeting a call-to-action...

Jim Helsel National Association of REALTORS® Campaign

Print, Web, & Mobile web design, Branding

Presidential campaign for the largest trade organization in North America...

Built by Erik Florida

Wolters Kluwer Advertising Center

Branding
Icons
Responsive
HTML
CSS
CMS Integration

Before this project our client did not have any conshive branding or a comprehensive website to house their extensive advertising center. They simply had a searchable list of 300+ medical journals for advertisers to search to find information about advertising campaigns.To solve this challenge, a new brand was launched.

OMD - Ophthalmology Management

Hybrid Mobile App
Ionic Framework
AngularJS
Branding
Icons

Ophthalmology Management is one of six media brands owned by Pentavision. The publisher provides professional eye care magazines, as well as online content and newsletters. They had interest in expanding their media platforms to include mobile functionality to accommodate their busy, on the go, user base.

LWW Product Imnplementation

Branding
Umbraco CMS Development
Responsive

LWW has three primary software products for nurses and medical institutions. This website was developed to give them a resource for getting started when they purchase a new product. The responsive website was developed with the Zurb Foundation framework, which was integrated into the Umbraco CMS. This product is still in a staging phase as the client finalizes content development.

PTSD Nursing Toolkit

Hybrid Mobile App
Ionic Framework
AngularJS

The University of Pennsylvania had an existing website that needed to be covered into a mobile-friendly tool on a tight budget with no room for a full redesign. Currently in beta, this product includes an interactive simulation that uses content from JSON files to provide a question/response scenario with scoring and feedback.

Learn Real Estate Technology Website

Branding
Icons
Responsive

A screencast-driven educational website for real estate agents, this concept is still under exploration. An independent project, this concept involved establishing a style and brand, including original icons. This project is in the development stage with content, a marketing plan and social strategy are in the planning stages.

PentaVision Media

Responsive Design
Icons
CMS Integration

This project commanded transforming a static PDF of marketing material into a branded, responsive website. The content heavily influenced the resulting design aesthetic. Meeting the primary goal of outputting a responsive design led to incremental project work, including the re-design of six websites.

LWW Journals - Checkout

Forms
Responsive

The aim of this project included improving the checkout process for users. Without feedback or guidance, the user experience was frustrating, requiring multiple authentication requests and input. To simplify and streamline the process, a new checkout was developed to provide a more complete user experience with mline the process, we created a new process that provided a more guided user experience with better usability, responsiveness, and feedback.

LWW Nursing Advisor

Branding
Icons
Responsive
Titanium Hybrid mobile app design
Tablet form factor design

For the re-branding of this existing software product, I focused on the custom logo set, creating a unique, color-coordinated branding system for disparate groups of content for improved visual aesthetics and improved readability. Further, the product expanded from a web-only application to include responsive design, and mobile and tablet optimized cross-platforms apps. The layout and branding are now fluid between devices for a streamlined user experience.

LWW Orientation Advisor

Prototyping
User Flows
Responsive

The client had early-stage plans to develop a new product to allow medical educators to develop online courses with a combination of provided and custom resources. It was a complex product that was difficult for the client to map out a clear vision. I used functional prototypes through many iterative rounds of development to help the client reach their best solution. This process allowed the client to make a critical pivot in the product development before wasting resources on development.

Building Automation Software UI

Branding
Icons
Realistic 3D graphics
UI Design

I worked extensively in a custom graphics program used to view, operate, and troubleshoot automated building control systems. This includes HVAC, lighting, security, and other custom applications.

The custom graphic suite required working with outdated graphic restraints. Developing a modern UI required creative tactics. I regularly worked directly with customers to customize and improve graphics. This was a unique experience in learning the value in user feedback.

Mobile BAS

JQuery Mobile
Design
VB.Net Integration

Developed a custom VB.Net backend to set/get live control system data through a web server. Designed and developed a JQuery Mobile for remote access. This opened a new channel of revenue and created a sales incentive above the competition. Also created a testing tool for in-house use, speeding up configuration times by not requiring direct access to a PC.

Solar Energy Monitoring System

Branding
Icons
Flash Animation
XML data feed and Weather API integration
Large-format touchscreen

The company wanted a display that would not only inform people of the system's function, but also show off the value added by integrating electrical usage and building control systems to balance electrical load with available solar energy. Live animations reflected real-time data.

Email Newsletters

Branding
Icons
Responsive

The need for consistently branded, responsive email newsletter templates has grown considerably in recent years. Many clients continue to use outdated templates that drive away the ever-increasing mobile user base. Zurb's Ink framework for responsive email design and inline style generation has helped to convince more and more clients to make the switch, improving the user experience.

Jim Helsel National Association of REALTORS® Campaign

Branding
Web design
Mobile web version (JQuery Mobile)
Print Design

A presidential campaign for the largest trade organization in North America. While the client initially just required a website design, as the relationship grew, many other design services where added, including a mobile version of the site, large and small format print design, copywriting and social media branding.